Canadian Club | Australian Open Tennis 2018

Canadian Club’s activation of the 2018 Australian Open, is commonly referred to by Tennis Australia as ‘Gold Class’ standard

Canadian Club had experienced exponential growth in the spirits category over the previous 3 years

it was time for them to ‘act like a big brand’.

Both The CC Racquet Club & Pit Stop Bar were conceptualised, designed, created and executed by TSE

It was a perfect serve!

The Task
Canadian Club had experienced exponential growth in the spirits category over the previous 3 years, it was time for them to ‘act like a big brand’. TSE were tasked with identifying a key summer sponsorship property that would give the CC brand big exposure and provide a marketing platform for them to ‘own’.

The Australian Open is one of Australia’s largest stand-alone events and was Canadian Club’s first major foray into sport under the complete and total guidance of TSE.

The Activation
Canadian Club’s activation of the 2018 Australian Open, is commonly referred to by Tennis Australia as ‘Gold Class’ standard.

A full circle approach, underpinned by memorable on-ground activations known as the Canadian Club Racquet Club, the Canadian Club Pit-stop Bar, Music Container Bar and Stadium pop-ups.

Both The CC Racquet Club & Pit Stop Bar were conceptualised, designed, created and executed by TSE, quickly becoming ‘the’ destination for Australian Open patrons to enjoy a refreshing drink mixed with some lounge tunes at sunset, or to enjoy the tennis on the big screen.

It was a perfect serve!