Gatorade have contracted TSE to manage their sports marketing and in-field activations in Australia since 1998
A unique industry partnership of over 20 years.
An iconic global sports brand, Gatorade build their global marketing platforms around the sidelines of both elite and grassroots sports and in Australia, this captures activity within cricket, rugby league, basketball, tennis, netball and endurance events to name a few, all of which TSE have worked with closely with forged strong relationships with.
Gatorade have scores of Australian sponsorships across these sports which allow them to market through brand awareness executions, third party endorsement strategies, education programs and ultimately volume driving initiatives, all of which TSE work in close consultation on with the Gatorade brand team for quality delivery and maximised return.
In recent times, TSE drove Gatorade’s biggest sponsorship investment in the Australian market since its introduction. TSE were instrumental in carving out the sports drink category and negotiating a 4 year multi-million dollar deal with the AFL . A coup for the Gatorade brand, which now sees the AFL as a beacon platform for Gatorade globally.